Is Your Marketing Like A Diving Board or The Parthenon?

IS YOUR MARKETING LIKE A DIVING BOARD OR THE PARTHENON?
Jay Abraham asks:
Is your marketing like a Diving Board or The Parthenon?
Let me explain that: MOST business owners have ONE supporting column for their marketing.

THE DIVING BOARD has ONE Supporting Column =Marketing method.
THE PARTHENON has MANY Supporting Columns = Marketing Methods

Jay says, if you really want your business to grow, you need to have multiple support columns like the Parthenon in Athens. He calls it the Power Parthenon

Jay Abraham also says that the problem with most marketing people and business owners is that they think tactically. The Jay Abraham mindset is to THINK STRATEGICALLY. More than anything else, this is what I do.

I don’t just want to increase your sales with ONE project. For those that I have worked well with, I have no greater thrill than to catapult their business growth. Therefore, when I do your project and I find you good to work with, I will offer to EXECUTE a Power Parthenon of marketing campaigns for you. These will be integrated as one marketing strategy. This combines Marketing Strategy Plan with Sales Writing and perhaps Business Coaching if appropriate.

Imagine how much it would affect you bottom line profit if, as well as the project I’m doing for you, you also had:
i) Advertising
ii) Direct Mail
iii) Referral Systems,
iv) Telemarketing or follow up phone calls
v) Increased Sales Skills
vi) Increased number of purchases from each customer or client
vii) Higher average dollar sale.
viii) Back End Products
ix) Endorsements
x) Joint Ventures and Host Beneficiary Relationships.
xi) Special Events or Information nights
xii) Web site
xiii) Landing, Capture/Squeeze pages
xiv) E-mail campaign.
xv) List building techniques


a) ACTION International (Brad Sugars) coaching is $US1,000.00 or $US1,500.00 per month for small business to $6,000.00 per month for larger businesses as far as I know … and that’s without any copywriting nor implementation. For this you get about 1 hour per week coaching, usually via phone. If you read the testimonials in ACTION Speaks Louder Than Words by Brad Sugars you’d see that this would be an excellent decision. I almost became an ACTION Coach then decided I was more copywriter then coach so took a slightly different path.

b) For Copywriting Rates Exposed check out Chris Marlow’s site.
http://www.freelancersbusinessstore.com
You’ll find that a one page mailer averages $1,000.00 to 2,000.00.

You’d expect therefore that 12 months coaching plus 36 pages of copy writing would be at least $48,000.00. Even then you don’t get implementation.

Well… Here’s your amazing, soon to evaporate, irresistible offer to apply scientific “This is what Einstein would have done” Methods of the Multi-Millionaire Marketing Masters.

Because I am an Australian living in Malaysia in a 5br, 3 bathroom home in a no through road with green surrounds and chirping birds at $33/week, I can offer you:
a) 36 pages (That’s $36,000 worth of results-getting sales writing)
b) Marketing Strategy Plan &/or Business Coaching as appropriate.
c) + a perhaps a degree of IMPLEMENTATION.

You only investment is one of these plans:
a) $1k/month x 12 months and we work out deliverables.

b) $10K up front + out of pocket expenses.

c) IF you want a WRITTEN GUARANTEE that your profit covers my expenses, then it is just $2,500 per month and we work out deliverables.

d) If you have an eye for incredible value then it’s $25,000 up front.

e) Provided I have access to accounting books or audited statements, I am even willing to consider a lower up front fee plus royalty on sales.

I look forward to being your sales writer and marketing strategy planner &/or coach to take your bottom line profits to the next level.

PS: If you apply Jay Abraham’s Power Parthenon, can you imagine what it would be like with an income double to quintuple what it is now?

Will The Real "Dan Kennedy Style Copywriter" Please Stand Up?

CLIENTS ASK FOR DAN KENNEDY STYLE COPYWRITING.

As just part of the $10,000.00+ I have invested in getting results in sales writing, I have a solid base of Dan Kennedy material listed below:

1) Power Points
Dan Kennedy himself writes:: “How would you like to have me — Dan Kennedy — sitting in your office, waiting, “on call”, to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?” I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in the making. It is called POWER POINTS, and it is, by far and away, the most valuable and important tool or product of any kind I've ever brought forward, and I can't wait to describe it to you in all of its glorious detail.
THE PROBLEM: How to access what I know efficiently, to get what you need, when you need it. THE ANSWER: Power Points. What that means for you and other clients, is that I virtually have Dan Kennedy on call, to check what he says about any topic at any time, on your behalf.

2) Magnetic Marketing
His famous 12 x audios + almost 1,000 page manual with examples of his most successful copy.

3) Magnetic Sales Letters
This is 281 pages of Dan Kennedy’s BEST sales letters along with exposé of Dan’s ideas, principles and thoughts on why it yielded tens or even hundreds of thousands to himself or clients.

4) How To Create A Tremendous Explosion of Profit … Course in 6 Lessons

5) No B.S, No Holds Barred, Kick Butt, Take No prisoners and Make Tons of Money Success Book.
126 pages of Dan’s thinking and experiences. On p10 he writes: I have occasionally been introduced as The Professor of Harsh Reality … I do not believe in confusing positive thinking with fantasy… In this book I’ve tried to share, from my 25-plus years of experience of entrepreneurial adventure, what is. [i.e positive thinking yet harsh reality vs fantasy.]

6) Ultimate Success Secret 71pp Dan believes this to be the most powerful book he has ever written. On p4 Dan writes: Is there one single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person’s entire life experience and results? If so, what is it? That’s right, - one. I believe that I have identified the one, single, sole “secret of success” universally shared and relied on, above all other success secrets, by all extraordinarily successful individuals. And it is my contention that any person who discovers, accepts, comes to understand, and gives priority, paramount importance to this one secret can and will quickly create unbelievable breakthroughs in his or her life. Incidentally, my focus has been quite different than Napoleon Hill’s. I have paid a lot less attention to the thinking of the successful, and paid a lot more attention to their behavior.

7) How To Turbo Charge You Sales an Profits.
Video with 35pp hard-to-get transcript. This is Dan Kennedy’s most famous talk. Amongst other things, He outlines a sales letter campaign that has reaped millions for his clients. Measured results include $1 investment for $4 return.

8) Dan's incredibly successful "Farming" Series of sales Letters:
I have a copy of the letters and know the principles. I custom create a series of these letters for just $1,500 … or $6,000 with written guarantee that you make at least $10,000 gross profit using them.

9) 63 Killer Marketing Secrets 89pp
I’ll quote from this shortly.. and you’ll be stunned!

10) 4 Hours System Seminar
plus 12 Lesson’s on “The System” for Internet traffic generation and traffic conversion. An excerpt from Lesson 1 points to a website and asks: Did you look? Aren't you amazed at how such a primitive, amateurish looking site can make so much darn money? I was. But Jerry is one smart dude. He focuses on the money not on appearances.
Later, you’ll see I have more to say about that. Most copywriters can spew out volcanos of copy that is impressive, but doesn’t bring results. You’ll find out why shortly.

11) I am part of the Glazer-Kennedy Inner Circle and since 2002 have been one of his subscribers to Dan’s No B.S. e-letter now called Success Marketing Strategy.

12) Plus: Magnetic Internet Power Marketing.
Not written by Dan himself but someone who has applied his principles and made a fortune. The author, Frank Kern quotes Dan: The Internet is just like mail order…but without the mail.

HOW TO TELL THE DIFFERENCE THOSE THAT REALLY APPLY DAN KENNEDY PRINCIPLES AND THOSE THAT CLAIM THEY DO?
I promised you a way how to tell the difference between someone who truly writes like Dan Kennedy and someone who claims they do. I also said the answer will stun you! Everyone knows that to be in advertising and copywriting you need to be creative. Right?
Um! Dan Kennedy disagrees!

On p5 of 63 Killer Marketing Secrets The FIRST thing Dan Kennedy tells us about marketing is: BEWARE CREATIVITY. It is interesting to note that much of the advertising that wins the awards and the approval of the advertiser (that’s you) …. fails miserably in selling anything. Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.

Speaking of current fads, Dan also expresses these thought from experience and testing: SEO (Search Engine Optimisation) is BIG at the moment. That’s fair for traffic, but traffic doesn’t bring money. Conversion to sales does. Thousands of web sites are relying on SEO for their income, but a re-write of their sales copy could quadruple their conversion ratio. Tests have indicated that by changing headlines only and not even touching copy, can increase conversion a whopping 400% or more. Consider how that would affect your bottom line!

Bill Oliver B.Bus
Sales Writer/Marketing Coach

Let The Results Speak For Themselves

Here are the Results of my last 12 Campaigns for Advertising, Copywriting, and Coaching.Note Campaign 2 was Website Writing and I got 328% return on investment.

Campaign 1: (Brisbane, Australia)Advertising: $2,769, Inquiries 839, Sales (99) $4,884, Return on advertising 176.3%%

Campaign 2: (Internet)Advertising = $130, Hits about 800, Inquiries 8, Sales = $427 Return on Advertising 328%

Campaign 3: (Brisbane)My Lead Generation System Quadrupled my Clients’ Business. Before my Campaign, my client had 5 clients @ $3,500 in 6 monthsAfter my campaign, they had 11 clients @ $5,000 in 3 months513 leads, 50 appointments, 29 presentations, 11 clients.

Campaign 4: (Brisbane)
12 Sales Letters, 4 Presentations, 2 Clients.

Campaign 5: (Muar, Malaysia) In English only
360 x A4 flyers for letterboxes. No response. Only RM 28 loss.
This shows the imporatnce of a PIILOT STUDY before a full roll out.

Campaign 6: (Muar, Malaysia) English only.
100 x A4 flyers handed out, Income RM 750, 15,000% Return on Advertising.

Campaign 7: (Muar, Malaysia) In Chinese only.
750 x A4 flyers - (RM 30), 12 enquiries (1.6%), 6 presentations, 15 Students (RM 4,000+).
13,000% Return on Advertising!

Campaign 8: - (Malaysia)
1 Letter in English & Chinese, 730 letters to businesses from Yellow Pages.
Translation + Advertising RM 846.43
5 incoming phone calls (some unsuitable), 1 sale, 1 referral, 1 back end sale.
Income RM 4750.00 with repeat business to come.
Return on Advertising 561%

Campaign 9: 20/04/07
Half page Tower Ad 1. RM 400
Calls 10, Presentations 9, Closes 3, Income RM 800
Return on Advertising - 200%

Campaign 10: 05/05/07
Half page Tower Ad 2 RM 400. Calls 31, Presentations 14, Closes 4,
Income RM 1780, Return - 445%

Campaign 11: 06/07/07 This was the same copy as above but graphics removed.
A6 size Ad RM 200, Calls 18, Presentations 8, Closes 5
Income RM 2620, Return - 1300%
The high response shows the significance of TESTING.

Campaign 12: Results not yet in.
A6 size Ad RM 200,