Boys, Bikes & Boards!
BOYS, BIKES AND BOARDS … OR HOW A BLACK BELT KARATE MASTER CAN SMASH THREE BOARDS IN ONE CHOP… and what has this got to do with copywriting?
One Saturday, three ten year olds dressed in jeans, T-shirts, sneakers and caps, were playing and riding their bikes around a large, now-vacant lot where the old homestead had fallen apart with age. Around the cement pad were well worn bicycle tracks and skid pans as this was a favourite leisure for many kids in the middle class neighbourhood.. One of their favourite pastimes was jumping their bikes over a four inch wide plank. There was a lull in the conversation as they stood around with nothing to do.
Billy got excited: Hey! See this old piece of board. I bet I could ride the length of it without falling off.
Bobby was dubious: I bet you can’t!
Betty, the tomboy grinned. She knew something! You try first, then I’ll do it.
Billy squinted his eyes and placed his tongue in “concentration” position. Slowly as he could, he stood on his pedals, held his handlebars tight and wobbled along the board. To the cheers of Bobby & Betty, he fell off!
Next was Bobby’s turn. He gripped his handlebars so tightly, his knuckles turned white. He slowly made his way along the board. It was only 12 feet long, but it seemed like a mile. His body flushed with anger and disappointment as he fell off too.
Much to the two other boys astonishment, Betty started riding in the other direction: They laughed: She’s running away. To their astonishment, she stopped and turned around. Nope! watch this! Betty looked BEYOND the plank to a brick pylon. With determination and a grunt of effort she accelerated to full speed. There was a double thud as her wheels mounted the plank. In a second it was over. She had done it! She had ridden the whole length of the plank without slipping to the side.
Before I apply what we can learn, let’s consider the Karate Master breaking three boards in one chop. This does not only take strength, it takes focus. Let me explain.
The secret, is to look to a point BEYOND the three boards.
How do I apply this to copywriting and coaching?
You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.
This is another great secret why I can get results that very few can.
Bill Oliver (B.Bus)
Sales Writer/Marketing Coach
One Saturday, three ten year olds dressed in jeans, T-shirts, sneakers and caps, were playing and riding their bikes around a large, now-vacant lot where the old homestead had fallen apart with age. Around the cement pad were well worn bicycle tracks and skid pans as this was a favourite leisure for many kids in the middle class neighbourhood.. One of their favourite pastimes was jumping their bikes over a four inch wide plank. There was a lull in the conversation as they stood around with nothing to do.
Billy got excited: Hey! See this old piece of board. I bet I could ride the length of it without falling off.
Bobby was dubious: I bet you can’t!
Betty, the tomboy grinned. She knew something! You try first, then I’ll do it.
Billy squinted his eyes and placed his tongue in “concentration” position. Slowly as he could, he stood on his pedals, held his handlebars tight and wobbled along the board. To the cheers of Bobby & Betty, he fell off!
Next was Bobby’s turn. He gripped his handlebars so tightly, his knuckles turned white. He slowly made his way along the board. It was only 12 feet long, but it seemed like a mile. His body flushed with anger and disappointment as he fell off too.
Much to the two other boys astonishment, Betty started riding in the other direction: They laughed: She’s running away. To their astonishment, she stopped and turned around. Nope! watch this! Betty looked BEYOND the plank to a brick pylon. With determination and a grunt of effort she accelerated to full speed. There was a double thud as her wheels mounted the plank. In a second it was over. She had done it! She had ridden the whole length of the plank without slipping to the side.
Before I apply what we can learn, let’s consider the Karate Master breaking three boards in one chop. This does not only take strength, it takes focus. Let me explain.
The secret, is to look to a point BEYOND the three boards.
How do I apply this to copywriting and coaching?
You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.
This is another great secret why I can get results that very few can.
Bill Oliver (B.Bus)
Sales Writer/Marketing Coach
posted by Bill Oliver | 11:41 PM
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