Three Big Questions To Ask A Copywriter
THREE BIG QUESTIONS TO ASK A COPYWRITER BEFORE YOU CHOOSE ONE
First read:
1) Is Experience REALLY the best Teacher?
2) From previous blog: Will The Real Dan Kennedy Style Copywriter Please Stand Up?
I promised you a way how to tell the difference between someone who truly writes like Dan Kennedy and someone who claims they do. I also said the answer will stun you!
Everyone knows that to be in advertising and copywriting you need to be creative. Right?Um! Dan Kennedy disagrees! On p5 of 63 Killer Marketing Secrets The FIRST thing Dan Kennedy tells us about marketing is: BEWARE CREATIVITY.
It is interesting to note that much of the advertising that wins the awards and the approval of the advertiser (that’s you) …. fails miserably in selling anything. Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.
3) Read the blog: Boys, Bikes & Boards
I conclude: You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.This is another great secret why I can get results that very few can.
SO, when you look for a copywriter, DON’T look for
a) experience
b) creativity
c) those who look to please you as buyer instead of your customers.
Hire someone who:
a) Who has proven bottom line RESULTS from their copywriting.
b) Who has an expensive marketing library and relies on TRIED, TRUE & TESTED Methods of the Multi Millionaire Marketing Masters, (i.e thousands of hours experience of others), not their own creativity.
c) Those who look beyond writing copy that looks good to please you. Look for someone who will grill and interrogate you in depth about your customers and what makes you unique and better than your competition.
BUT WAIT THERE’S EVEN MORE … I expect there are very few copywriters with all three requirements. After I do your project and we gain trust, then if you want to dramatically increase your bottom line …as in doubling or quintupling your income … please read Marketing Billionaire, Jay Abraham's question: Is Your Marketing Like A Diving Board or The Parthenon?
Bill Oliver (B.Bus)
Sales Writer/Marketing Coach
First read:
1) Is Experience REALLY the best Teacher?
2) From previous blog: Will The Real Dan Kennedy Style Copywriter Please Stand Up?
I promised you a way how to tell the difference between someone who truly writes like Dan Kennedy and someone who claims they do. I also said the answer will stun you!
Everyone knows that to be in advertising and copywriting you need to be creative. Right?Um! Dan Kennedy disagrees! On p5 of 63 Killer Marketing Secrets The FIRST thing Dan Kennedy tells us about marketing is: BEWARE CREATIVITY.
It is interesting to note that much of the advertising that wins the awards and the approval of the advertiser (that’s you) …. fails miserably in selling anything. Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.
3) Read the blog: Boys, Bikes & Boards
I conclude: You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.This is another great secret why I can get results that very few can.
SO, when you look for a copywriter, DON’T look for
a) experience
b) creativity
c) those who look to please you as buyer instead of your customers.
Hire someone who:
a) Who has proven bottom line RESULTS from their copywriting.
b) Who has an expensive marketing library and relies on TRIED, TRUE & TESTED Methods of the Multi Millionaire Marketing Masters, (i.e thousands of hours experience of others), not their own creativity.
c) Those who look beyond writing copy that looks good to please you. Look for someone who will grill and interrogate you in depth about your customers and what makes you unique and better than your competition.
BUT WAIT THERE’S EVEN MORE … I expect there are very few copywriters with all three requirements. After I do your project and we gain trust, then if you want to dramatically increase your bottom line …as in doubling or quintupling your income … please read Marketing Billionaire, Jay Abraham's question: Is Your Marketing Like A Diving Board or The Parthenon?
Bill Oliver (B.Bus)
Sales Writer/Marketing Coach
posted by Bill Oliver | 11:44 PM
1 Comments:
Hi Bill
Thanks for that post it was truly helpful.
Sally :)
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