Bill Oliver - Cash Creating Copywriting & Coaching

My Financial Copywriting Websites

2011-08-29T09:08:00.002+08:00

http://www.billoliver.net
http://finacial.billoliver.net

btw I'm looking for an Assistant Commodities Trader to work the Malaysian 'night shift'. i.e. Day time in Chicago & New York
http://trader.billoliver.net

ANNOUNCING: New Website

2007-12-17T00:26:00.000+08:00

http://www.billoliver.net

Three Big Questions To Ask A Copywriter

2007-10-06T23:44:00.000+08:00

THREE BIG QUESTIONS TO ASK A COPYWRITER BEFORE YOU CHOOSE ONE

First read:
1) Is Experience REALLY the best Teacher?
2) From previous blog: Will The Real Dan Kennedy Style Copywriter Please Stand Up?
I promised you a way how to tell the difference between someone who truly writes like Dan Kennedy and someone who claims they do. I also said the answer will stun you!

Everyone knows that to be in advertising and copywriting you need to be creative. Right?Um! Dan Kennedy disagrees! On p5 of 63 Killer Marketing Secrets The FIRST thing Dan Kennedy tells us about marketing is: BEWARE CREATIVITY.

It is interesting to note that much of the advertising that wins the awards and the approval of the advertiser (that’s you) …. fails miserably in selling anything. Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.

3) Read the blog: Boys, Bikes & Boards
I conclude: You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.This is another great secret why I can get results that very few can.

SO, when you look for a copywriter, DON’T look for
a) experience
b) creativity
c) those who look to please you as buyer instead of your customers.

Hire someone who:
a) Who has proven bottom line RESULTS from their copywriting.
b) Who has an expensive marketing library and relies on TRIED, TRUE & TESTED Methods of the Multi Millionaire Marketing Masters, (i.e thousands of hours experience of others), not their own creativity.
c) Those who look beyond writing copy that looks good to please you. Look for someone who will grill and interrogate you in depth about your customers and what makes you unique and better than your competition.

BUT WAIT THERE’S EVEN MORE … I expect there are very few copywriters with all three requirements. After I do your project and we gain trust, then if you want to dramatically increase your bottom line …as in doubling or quintupling your income … please read Marketing Billionaire, Jay Abraham's question: Is Your Marketing Like A Diving Board or The Parthenon?

Bill Oliver (B.Bus)
Sales Writer/Marketing Coach

Boys, Bikes & Boards!

2007-10-06T23:41:00.000+08:00

BOYS, BIKES AND BOARDS … OR HOW A BLACK BELT KARATE MASTER CAN SMASH THREE BOARDS IN ONE CHOP… and what has this got to do with copywriting?

One Saturday, three ten year olds dressed in jeans, T-shirts, sneakers and caps, were playing and riding their bikes around a large, now-vacant lot where the old homestead had fallen apart with age. Around the cement pad were well worn bicycle tracks and skid pans as this was a favourite leisure for many kids in the middle class neighbourhood.. One of their favourite pastimes was jumping their bikes over a four inch wide plank. There was a lull in the conversation as they stood around with nothing to do.

Billy got excited: Hey! See this old piece of board. I bet I could ride the length of it without falling off.
Bobby was dubious: I bet you can’t!
Betty, the tomboy grinned. She knew something! You try first, then I’ll do it.
Billy squinted his eyes and placed his tongue in “concentration” position. Slowly as he could, he stood on his pedals, held his handlebars tight and wobbled along the board. To the cheers of Bobby & Betty, he fell off!
Next was Bobby’s turn. He gripped his handlebars so tightly, his knuckles turned white. He slowly made his way along the board. It was only 12 feet long, but it seemed like a mile. His body flushed with anger and disappointment as he fell off too.
Much to the two other boys astonishment, Betty started riding in the other direction: They laughed: She’s running away. To their astonishment, she stopped and turned around. Nope! watch this! Betty looked BEYOND the plank to a brick pylon. With determination and a grunt of effort she accelerated to full speed. There was a double thud as her wheels mounted the plank. In a second it was over. She had done it! She had ridden the whole length of the plank without slipping to the side.

Before I apply what we can learn, let’s consider the Karate Master breaking three boards in one chop. This does not only take strength, it takes focus. Let me explain.
The secret, is to look to a point BEYOND the three boards.

How do I apply this to copywriting and coaching?
You see, my attitude is different. To me, the end of the job is not delivery and payment, I focus beyond that into the mind, buying motives and hidden persuaders of customers and clients to get RESULTS of sales.

This is another great secret why I can get results that very few can.

Bill Oliver (B.Bus)
Sales Writer/Marketing Coach

Copy That Looks Good vs Copy that SELLS!

2007-10-06T23:38:00.000+08:00

HOW DO I TELL THE DIFFERENCE BETWEEN COPY THAT LOOKS GOOD AND COPY THAT SELLS?

This is not the answer you want but I’m going to be brutally honest!
You can’t tell just by looking at it!

The difference is more often than not in RESEARCH regarding the client .
Many full time copywriters will be strong on asking you what you want to please you, to impress you, to bend over backwards to get your ratings. That’s fine BUT…I ask you MANY questions about your clients, their needs, their desires, their demographics & psychographics if you know them. I ask “WHAT DO THEY SAY?”

Depending upon the nature and size of the project, I will ask you up to 87 questions in a Marketing Diagnostic. The more completely, honestly, accurately, and in depth you can answer the questions, the more effective your sales copy will be. By the way, these are questions formulated by Jay Abraham, Brad Sugars & Bob Bly who says:

Successful direct mail focuses on the prospect, not the product. The most useful background research you can do is to ask your typical prospect, “What’s the biggest problem you have right now?” The sales letter should talk about that problem, then promise a solution.
I don’t just presume I know. I take the seat of a student and LEARN from you.

I ask you questions recommended by such masters as Jay Abraham, Brad Sugars or Bob Bly such as:
a) Who will buy the product? (What markets is it sold to?)
b) What is the customer’s main concern? (Price, delivery, performance, reliability, service maintenance, quality efficiency)
c) What is the character of the buyer?
d) What motivates the buyer?
e) What is their one greatest fear? … or greatest fears
f) How many different buying influences must the copy appeal to?
The Product:
a) What are your products features and benefits? (Make a complete list.)
b) Which benefit is the most important?
c) How is the product different from the competition’s? (Which features are exclusive? Which are better than the competition’s?)
d) If the product isn’t different, what attributes can be stressed that haven’t been stressed by the competition?
e) What technologies does the product compete against?
f) What are the applications of the product?
g) What industries can use the product?
h) What problems does the product solve in the marketplace?
i) How is the product positioned in the marketplace?
j) How does the product work?
k) How reliable is the product?
l) How efficient?
m) How economical?
n) Who has bought the product and what do they say about it?
o) What materials, sizes and models is it available in?
p) How quickly does the manufacturer deliver the product?
q) What service and support does the manufacturer offer?
r) Is the product guaranteed?

Bill Oliver (B.Bus.)
Sales Writer/Marketing Coach

INFORMATION: Is it Important Who Brings It?

2007-10-06T23:14:00.000+08:00

The evening of Sunday, 31st May 1942, was dark and cloudy over Wartime Sydney Harbour. The signature of an inward crossing was recorded on an indicator loop at 8 p.m. It was made by Midget Submarine No. 14, but at the time, owing to the ferry and other traffic over the loops, its significance was not recognised. Approximately fifteen minutes later Mr J. Cargill, a Maritirne Services Board watchman, sighted a suspicious object caught in the anti-torpedo net near the west gate. He and his assistant, Mr W. Nangle, investigated it in a skiff, and reported it to Yarroma (Lieutenant Eyers) at about 9.30. Apprehension that the object was a magnetic mine deterred Yarroma from closing it. She reported "suspicious object in net" at 9.52 p.m
Source: http://www.awm.gov.au/encyclopedia/midgetsub/doc.htm

Those 4 words “suspicious object in net” from a watchman of no great rank were brief, but saved Sydney from a deadly attack from Midget Submarine No 14.
Whether this information came from an unranked seaman the first day on the job or an Admiral of 50 years service, the value of the information was the same! What this means to you, it does not matter whether the marketing information comes directly from a Multi Millionaire Marketing Master such as Jay Abraham, Dan Kennedy, Joe Vitale, Brad Sugars or Peter Sun ...or me ... it is just as effective!

My professional library consists over 20,000 pages and over 160 hours of Audio-Visual. When I research my 32 page index of chapter headings and search on my e-library, with your specific business in mind, you have the Methods of the Multi Millionaire Marketing Masters working for your success! These methods get exceptional results for small business through to big business. They increase cash flow almost immediately by using little known and overlooked techniques. This specialised information is not available from your City Library, nor freely available over the Internet, but it is at your disposal as I distil it from my comprehensive specialised professional library. When you give the go ahead for me to help sell your services or products, I first ask do a marketing diagnostic and then dive into:
a) thousands of case studies, of successful businesses, usually in your industry.
b) hundreds of the most tested and proven attention getting headlines ever,
c) piles of the most income generating sales letters of all time.

I have $000’s worth of material so can apply Methods of The Multi Millionaire Marketing Masters.
Jay Abraham: Marketing Billionaire who’s clients line up willing to pay $5,000.00/hr and $40,000.00/day. He asks: Is Your Marketing Like A Diving Board or The Parthenon?
Read seperate blog entry

Dan Kennedy: Magnetic Marketing including Magnetic Sales Letters (copies of his most successful letters)

Joe Vitale: Hypnotic Writing. I have a swipe file of 92 of his most successful sales letter formulas.

Brian Keith Voiles: How To Quickly & Easily Create Ads & Sales letters Which Practically make People Line Up and Beg You To Take Their Money! He may be the highest paid copywriter ever.

Claude Hopkins: Scientific Advertising,

John Caples: Tested Advertising Methods – Pioneer of split testing

Corey Rudl: Generated $40,000,000.00 … yes, that FORTY MILLION DOLLARS … over the internet. No-one else has ever generated that JUST in internet sales. He gives DETAILED results of what works and doesn’t in email.

Peter Sun: 361 Best Headlines Ever Written. Also: 78 FREE And Low Cost Ways To Ad At Least $17,000 or 27% To Your Small Business Profits in 90 Days.

Richard Hodgson: The Greatest Direct Mail Sales Letters of all time.

Bob Bly: Copywriting for the Business Market.

Brad Sugars: CEO of Action International (coaching)

NOTE: The best copywriters THINK LIKE A BUSINESS PERSON so think in terms of the client’s CUSTOMER/CLIENT, rather than just the client.
These Multi Millionaire Marketing Masters get real RESULTS.

Just a few more details on these:
1) Jay Abraham: Considered by many as the ultimate Marketing Master. Jay Abraham to Marketing is like Elvis to Rock. Jay commands $A5,000.00 per hour. http://www.abraham.com/

2) Peter Sun - Here’s his story: “I work less than 4 days a week from a dream home on the Gold Coast, hidden on 9.25 tranquil acres, surrounded by nature. I live there with my 4 daughters. I only have one permanent staff. I have sold over $7 million worth of information products in 5 years. I have banked as much as $103,000 in a single week at 85% profit margin. And, I charge as much as $3,000 per hour to consult to businesses. In the past 2 years I have taken over 6 months off to travel” From Peter’s webpage: http://www.petersunmarketing.com/

3) Brad Sugars is 30ish, with a net worth around $100 million, mainly from applying strategic marketing principles to business. Brad grew up on the South side of Brisbane, started Action International coaching franchise & has his International Head Office in Brisbane, Queensland, Australia. http://www.action-international.com/

DO THE HEADLINES, SALES LETTERS AND ADVERTISEMENTS IN MY LIBRARY WORK?
Here are some testimonials from people who have applied the methods I will apply to your business so you can get similar results.

Testimonials from people who applied these methods from Jay Abraham:

1) Runs Circles Around Competition! "Your advice is the most valuable material I have received in quite a while. It supports my CPA and Harvard MBA and will allow me to run circles around my competition." - H.D., New York

2) Seminar Idea Brings In $1,600,000.00 For Company! "The seminar concept you gave us has already earned a gross $1.6 million with at least another $800,000 in the next eight months. On top of that, your philosophies now pervade every marketing strategy we make." Chris Newton, Managing Director, The Results Corporation, Brisbane, Australia

3) Attorney Can't Handle All The Business! "The referral system that Jay taught me is so disarmingly powerful. In fact, it produces far higher quality prospects and clients than I used to handle Now we get so many calls, people actually have trouble getting in on the lines. All of this happened in the middle of what is supposed to be a terrible recession John Preston Attorney California

4) Carpet Man's Sales Go Up 12% First Month! "That hour of advice... it immediately boosted January sales 12% by working 'the back end' and reselling to our existing customers. We expect this to be a real gold mine in the future!" Tony Meraz Carpet & Upholstery Restoration

5) (I love this one!) Reduces Employees 37% And Triples Business! "I went from 52 employees and eight offices down to 33 employees and four offices and I am doing at least three times the business as I was doing before and I am enjoying life and fishing and I probably have more time to myself." James Nevins, Hearing Audiologist.

Testimonials from people who applied these methods from Peter Sun. This group mainly sell Peter’s marketing packages to business – they apply the Methods of course.

1) As far as our success goes, well, in our first week our sales were NZ$1,100. The next week we did $1,800 and by the third week we sold $2,250 worth. Our best week so far, after six of active 'direct marketing' was last week when we sold just over NZ$6,000. The profit on those sales is over $3,000 ... in just one week! (Now do you believe me it works!!)

2) In the last 6 months I have increased my income by over $7,000 a week just by applying some of the ideas you have given me. This last month, my business posted a profit of over $36,400. That's an increase of over $19,000 in the last 3 months, directly due to applying your marketing ideas in my business. The thing I like the most is that your marketing ideas are accountable. You can test and budget up front, and almost predict how much profit you are going to make before placing ads or mailing letters.

3) Working from home, being close to my family, together with my husband was one of our life's goals. Watching my 14 month old baby carrying the boxes to the courier (the box was almost bigger than he was) almost made me cry with joy.

Testimonials from people who applied these methods from Brad Sugars:
1) A Tourist Park: “One idea and sales are up 285% over this time last year”
2) A Hydrobath business: “Sales have increased 340% in the last 6 months”
3) A Builder: “We used your headline idea and got 1,250% increase in response to our ads”.

Just supposing you won a brainstorming/master-minding session at the head of a 10 person round table with the most successful advertising minds and copywriters that have ever lived; the individuals who have created in excess of $100,000,000.00 (yes, that over one hundred billion dollars) of sales writing for clients like you.

Imagine at the table are
i) Yourself,
ii) Jay Abraham,
iii) Dan Kennedy,
iv) Joe Vitale,
v) Brian Keith Voiles,
vi) Brad Sugars,
vii) Claude Hopkins,
viii) Corey Rudl
ix) John Caples
x) Peter Sun.

How much would that be worth? Given that Jay Abraham’s clients line up with eager anticipation write cheques for $5,000.00 per hour or $40,000.00 per day, then you are looking at worth well over $20,000.00.

When you start me on your marketing project, that’s exactly what you get; tried, true and tested principles, concepts and Methods of the Multi Millionaire Marketing Masters.

Bill Oliver (B.Bus)
sales Writer/Marketing Coach
(who applies Methods of the Multi Millionaire Marketing Masters to YOUR business.
Expect the same results.)

So Why Does My Sales Copy Get Such Phenomenal Results?

2007-10-06T23:06:00.000+08:00

1) On p4 of Scientific Advertising, Claude Hopkins writes: The best (advertising /copywriting people) we know have been house-to-house canvassers. They may know little of grammar, nothing of rhetoric, but they know how to use words that convince. There is one simple way to answer many advertising questions. Ask yourself, "Would it help a salesman sell the goods?" "Would it help me sell them if I met a buyer in person?" A fair answer to those questions avoids the countless mistakes. But when one tries to show off, or does things merely to please himself, he is little likely to strike a chord which leads people to spend money.

For a time I was just that: a house to house canvasser. The CEO of Roofshield, [the leading roofing company at the time] wrote in a reference: “Whilst in our employ, Bill was found to be an excellent [house to house] canvasser and would have been one of the best ever employed by our Company.” They also employed the best, so I was arguably the absolute top house to house canvasser in the whole of Australia at the time. And if house to house canvassers make the best advertising/sales copy writers, you can expect my sales writing to get better results than any other for the price.

2) In p257 of Tested Advertising Methods by John Caples, he writes: "People [including buyers and advertising industry peer group] tend to vote for so called “clever” ads in an opinion test. However simple ads usually beat “clever” ads in a sales test. The ads. that win awards in the advertising industry are not the ones that generate the most sales!"

3) Let me tell you a story. When I was 13, My father and mother had a friend in their social set, a large and gregarious man, a solicitor names Angus. One day I remarked, not out of any hurt or bitterness, but just as an observation: Angus is false Mom! She objected strongly. Three years later, she worked as Office Manager to Angus. She came home from work one day, most annoyed and disappointed. “You know, you were right. Angus is definitely false!”
I do not know why, but for some reason since I was young, I had insight into people’s innermost motivations. I have since honed the skill to razor sharp so my copywriting taps deep emotions, unearths secret fears, highlights hopes and ultimately … gets people to respond to your offers!

4) For 35 years I have been in business for myself, either self employed or as a coach-sales writer. You see, I DON’T THINK LIKE A WRITER, I THINK LIKE A BUSINESS OWNER LIKE YOU. Consequently, when I write copy for you, I am ever mindful of your customers and clients as if they were my own.

5) Don Hauptman, author of the famous mail-order ad, Speak Spanish Like a Diplomat! says that when he writes a direct-mail package, more than 50% of the work involved is in the reading, research and preparation. Less than half his time is spent writing, rewriting, editing and revising. Recently a client hired me [Don Haupman] to write an ad on a software package. After reading the background material and typing it into my word processor, I had 19 single-spaced pages of notes. How much research is enough? Follow Bly’s Rule, which says you should collect at least twice as much information as you need - preferably three times as much. Then you have the luxury of selecting only the best facts, instead of trying desperately to find enough information to fill up the page.

6) I have a library of:
a) hundreds of the most successful headlines ever written,
b) over a hundred of the most successful sales letters ever written; probably over 200.
c) thousands of Case Studies in every industry imaginable so I can apply the Methods of the Multi Millionaire Marketing Masters.

When I work for you, I don’t try to be “creative”. I apply TRIED, TRUE and TESTED principles. Do you want “creativity” or “results”?

Bill Oliver B.Bus
Sales Writer/Coach

Is Experience REALLY the best teacher?

2007-10-06T23:00:00.000+08:00

IS EXPERIENCE REALLY THE BEST TEACHER?
They say: “Experience is the best teacher.”
I wish! If only that were true! The truth is, most people DON’T learn from experience. Here’s a more realistic definition.

EXPERIENCE: “Doing the same thing, the same way, for a long time!”
So what do you want? – “Experience” or RESULTS?

Speaking of results, would you like to look at mine?
See the post with the results of my last 12 campaigns!

After investing OVER $10,000.00 into learning how to get you sparkling results in advertising, sales letters, flyers, brochures, lead generation, joint ventures, sales scripts … in fact, any sales copy that gets RESULTS, I am confident I can get RESULTS like no other

Marketing billionaire, Jay Abraham has written me up in his 502 Incredible Case Studies. I am Case Study #27. I QUADRUPLED the incoming leads of my client’s business. Nothing would thrill me more than to get the same results for you.

Given that chewing gum magnate, William Wrigley said: Half the money I spend on advertising is wasted. The trouble is I don't know which half, then 90% success is extraordinary. That’s why I usually offer THREE different approaches, or better still, as Jay Abraham recommends an entire marketing strategy using his Power Parthenon, then you can test, test, test to see which gets best results. Remember that a simple change in headline can make a 400% difference in results. Is it worth the risk?

THEREFORE: Learn from experience... but let it be OTHER PEOPLE's experience.
That's why I bring you tried, true and tested Methods of The Multi Millionaire Marketing Masters.

Is Your Marketing Like A Diving Board or The Parthenon?

2007-09-15T02:04:00.000+08:00

IS YOUR MARKETING LIKE A DIVING BOARD OR THE PARTHENON?
Jay Abraham asks:
Is your marketing like a Diving Board or The Parthenon?
Let me explain that: MOST business owners have ONE supporting column for their marketing.

THE DIVING BOARD has ONE Supporting Column =Marketing method.
THE PARTHENON has MANY Supporting Columns = Marketing Methods

Jay says, if you really want your business to grow, you need to have multiple support columns like the Parthenon in Athens. He calls it the Power Parthenon

Jay Abraham also says that the problem with most marketing people and business owners is that they think tactically. The Jay Abraham mindset is to THINK STRATEGICALLY. More than anything else, this is what I do.

I don’t just want to increase your sales with ONE project. For those that I have worked well with, I have no greater thrill than to catapult their business growth. Therefore, when I do your project and I find you good to work with, I will offer to EXECUTE a Power Parthenon of marketing campaigns for you. These will be integrated as one marketing strategy. This combines Marketing Strategy Plan with Sales Writing and perhaps Business Coaching if appropriate.

Imagine how much it would affect you bottom line profit if, as well as the project I’m doing for you, you also had:
i) Advertising
ii) Direct Mail
iii) Referral Systems,
iv) Telemarketing or follow up phone calls
v) Increased Sales Skills
vi) Increased number of purchases from each customer or client
vii) Higher average dollar sale.
viii) Back End Products
ix) Endorsements
x) Joint Ventures and Host Beneficiary Relationships.
xi) Special Events or Information nights
xii) Web site
xiii) Landing, Capture/Squeeze pages
xiv) E-mail campaign.
xv) List building techniques

a) ACTION International (Brad Sugars) coaching is $US1,000.00 or $US1,500.00 per month for small business to $6,000.00 per month for larger businesses as far as I know … and that’s without any copywriting nor implementation. For this you get about 1 hour per week coaching, usually via phone. If you read the testimonials in ACTION Speaks Louder Than Words by Brad Sugars you’d see that this would be an excellent decision. I almost became an ACTION Coach then decided I was more copywriter then coach so took a slightly different path.

b) For Copywriting Rates Exposed check out Chris Marlow’s site.
http://www.freelancersbusinessstore.com
You’ll find that a one page mailer averages $1,000.00 to 2,000.00.

You’d expect therefore that 12 months coaching plus 36 pages of copy writing would be at least $48,000.00. Even then you don’t get implementation.

Well… Here’s your amazing, soon to evaporate, irresistible offer to apply scientific “This is what Einstein would have done” Methods of the Multi-Millionaire Marketing Masters.

Because I am an Australian living in Malaysia in a 5br, 3 bathroom home in a no through road with green surrounds and chirping birds at $33/week, I can offer you:
a) 36 pages (That’s $36,000 worth of results-getting sales writing)
b) Marketing Strategy Plan &/or Business Coaching as appropriate.
c) + a perhaps a degree of IMPLEMENTATION.

You only investment is one of these plans:
a) $1k/month x 12 months and we work out deliverables.

b) $10K up front + out of pocket expenses.

c) IF you want a WRITTEN GUARANTEE that your profit covers my expenses, then it is just $2,500 per month and we work out deliverables.

d) If you have an eye for incredible value then it’s $25,000 up front.

e) Provided I have access to accounting books or audited statements, I am even willing to consider a lower up front fee plus royalty on sales.

I look forward to being your sales writer and marketing strategy planner &/or coach to take your bottom line profits to the next level.

PS: If you apply Jay Abraham’s Power Parthenon, can you imagine what it would be like with an income double to quintuple what it is now?

Will The Real "Dan Kennedy Style Copywriter" Please Stand Up?

2007-09-15T01:57:00.000+08:00

CLIENTS ASK FOR DAN KENNEDY STYLE COPYWRITING.

As just part of the $10,000.00+ I have invested in getting results in sales writing, I have a solid base of Dan Kennedy material listed below:

1) Power Points
Dan Kennedy himself writes:: “How would you like to have me — Dan Kennedy — sitting in your office, waiting, “on call”, to leap to attention and give you my very best advice, answer, or strategy any minute you need it, day or night?” I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in the making. It is called POWER POINTS, and it is, by far and away, the most valuable and important tool or product of any kind I've ever brought forward, and I can't wait to describe it to you in all of its glorious detail.
THE PROBLEM: How to access what I know efficiently, to get what you need, when you need it. THE ANSWER: Power Points. What that means for you and other clients, is that I virtually have Dan Kennedy on call, to check what he says about any topic at any time, on your behalf.

2) Magnetic Marketing
His famous 12 x audios + almost 1,000 page manual with examples of his most successful copy.

3) Magnetic Sales Letters
This is 281 pages of Dan Kennedy’s BEST sales letters along with exposé of Dan’s ideas, principles and thoughts on why it yielded tens or even hundreds of thousands to himself or clients.

4) How To Create A Tremendous Explosion of Profit … Course in 6 Lessons

5) No B.S, No Holds Barred, Kick Butt, Take No prisoners and Make Tons of Money Success Book.
126 pages of Dan’s thinking and experiences. On p10 he writes: I have occasionally been introduced as The Professor of Harsh Reality … I do not believe in confusing positive thinking with fantasy… In this book I’ve tried to share, from my 25-plus years of experience of entrepreneurial adventure, what is. [i.e positive thinking yet harsh reality vs fantasy.]

6) Ultimate Success Secret 71pp Dan believes this to be the most powerful book he has ever written. On p4 Dan writes: Is there one single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person’s entire life experience and results? If so, what is it? That’s right, - one. I believe that I have identified the one, single, sole “secret of success” universally shared and relied on, above all other success secrets, by all extraordinarily successful individuals. And it is my contention that any person who discovers, accepts, comes to understand, and gives priority, paramount importance to this one secret can and will quickly create unbelievable breakthroughs in his or her life. Incidentally, my focus has been quite different than Napoleon Hill’s. I have paid a lot less attention to the thinking of the successful, and paid a lot more attention to their behavior.

7) How To Turbo Charge You Sales an Profits.
Video with 35pp hard-to-get transcript. This is Dan Kennedy’s most famous talk. Amongst other things, He outlines a sales letter campaign that has reaped millions for his clients. Measured results include $1 investment for $4 return.

8) Dan's incredibly successful "Farming" Series of sales Letters:
I have a copy of the letters and know the principles. I custom create a series of these letters for just $1,500 … or $6,000 with written guarantee that you make at least $10,000 gross profit using them.

9) 63 Killer Marketing Secrets 89pp
I’ll quote from this shortly.. and you’ll be stunned!

10) 4 Hours System Seminar
plus 12 Lesson’s on “The System” for Internet traffic generation and traffic conversion. An excerpt from Lesson 1 points to a website and asks: Did you look? Aren't you amazed at how such a primitive, amateurish looking site can make so much darn money? I was. But Jerry is one smart dude. He focuses on the money not on appearances.
Later, you’ll see I have more to say about that. Most copywriters can spew out volcanos of copy that is impressive, but doesn’t bring results. You’ll find out why shortly.

11) I am part of the Glazer-Kennedy Inner Circle and since 2002 have been one of his subscribers to Dan’s No B.S. e-letter now called Success Marketing Strategy.

12) Plus: Magnetic Internet Power Marketing.
Not written by Dan himself but someone who has applied his principles and made a fortune. The author, Frank Kern quotes Dan: The Internet is just like mail order…but without the mail.

HOW TO TELL THE DIFFERENCE THOSE THAT REALLY APPLY DAN KENNEDY PRINCIPLES AND THOSE THAT CLAIM THEY DO?
I promised you a way how to tell the difference between someone who truly writes like Dan Kennedy and someone who claims they do. I also said the answer will stun you! Everyone knows that to be in advertising and copywriting you need to be creative. Right?
Um! Dan Kennedy disagrees!

On p5 of 63 Killer Marketing Secrets The FIRST thing Dan Kennedy tells us about marketing is: BEWARE CREATIVITY. It is interesting to note that much of the advertising that wins the awards and the approval of the advertiser (that’s you) …. fails miserably in selling anything. Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.

Speaking of current fads, Dan also expresses these thought from experience and testing: SEO (Search Engine Optimisation) is BIG at the moment. That’s fair for traffic, but traffic doesn’t bring money. Conversion to sales does. Thousands of web sites are relying on SEO for their income, but a re-write of their sales copy could quadruple their conversion ratio. Tests have indicated that by changing headlines only and not even touching copy, can increase conversion a whopping 400% or more. Consider how that would affect your bottom line!

Bill Oliver B.Bus
Sales Writer/Marketing Coach

Let The Results Speak For Themselves

2007-09-15T01:21:00.000+08:00

Here are the Results of my last 12 Campaigns for Advertising, Copywriting, and Coaching.Note Campaign 2 was Website Writing and I got 328% return on investment.

Campaign 1: (Brisbane, Australia)Advertising: $2,769, Inquiries 839, Sales (99) $4,884, Return on advertising 176.3%%

Campaign 2: (Internet)Advertising = $130, Hits about 800, Inquiries 8, Sales = $427 Return on Advertising 328%

Campaign 3: (Brisbane)My Lead Generation System Quadrupled my Clients’ Business. Before my Campaign, my client had 5 clients @ $3,500 in 6 monthsAfter my campaign, they had 11 clients @ $5,000 in 3 months513 leads, 50 appointments, 29 presentations, 11 clients.

Campaign 4: (Brisbane)
12 Sales Letters, 4 Presentations, 2 Clients.

Campaign 5: (Muar, Malaysia) In English only
360 x A4 flyers for letterboxes. No response. Only RM 28 loss.
This shows the imporatnce of a PIILOT STUDY before a full roll out.

Campaign 6: (Muar, Malaysia) English only.
100 x A4 flyers handed out, Income RM 750, 15,000% Return on Advertising.

Campaign 7: (Muar, Malaysia) In Chinese only.
750 x A4 flyers - (RM 30), 12 enquiries (1.6%), 6 presentations, 15 Students (RM 4,000+).
13,000% Return on Advertising!

Campaign 8: - (Malaysia)
1 Letter in English & Chinese, 730 letters to businesses from Yellow Pages.
Translation + Advertising RM 846.43
5 incoming phone calls (some unsuitable), 1 sale, 1 referral, 1 back end sale.
Income RM 4750.00 with repeat business to come.
Return on Advertising 561%

Campaign 9: 20/04/07
Half page Tower Ad 1. RM 400
Calls 10, Presentations 9, Closes 3, Income RM 800
Return on Advertising - 200%

Campaign 10: 05/05/07
Half page Tower Ad 2 RM 400. Calls 31, Presentations 14, Closes 4,
Income RM 1780, Return - 445%

Campaign 11: 06/07/07 This was the same copy as above but graphics removed.
A6 size Ad RM 200, Calls 18, Presentations 8, Closes 5
Income RM 2620, Return - 1300%
The high response shows the significance of TESTING.

Campaign 12: Results not yet in.
A6 size Ad RM 200,

Testimonial from happy client.

2007-08-15T22:54:00.000+08:00

On GetAFreelancer.com my Login is BillOliver.
http://www.getafreelancer.com/users/465394.html

Here is a testimonial from a client:
Comments: --This Australian Writer is above and beyond what I wanted.-- I highly recommend him for writing articles. Excellent writer with fast completion. He was always available to communicate with freely, and delivered exactly what I asked for. Extremely efficient and fast working. Bill's work is incredible. Be prepared to be blown away with the quality of his writing and research. If you’re looking for a quality writer and excellent service look no further. He deserves a Nobel Price !! Bill delivered work in practically no time. And at a very reasonable price. His writing is impeccable and remarkable. Bill has great natural talent for creative writing. He can make dull topics come out as super interesting. He is an asset for person or any business. A+ in quality and punctuality. "Rollsafe"

Just a personal update

2007-05-11T00:31:00.000+08:00

P.S.: In case you're wondering, the painting is an Italian Original by Murotti. Our favourite!

Business To Business (B2B) Copywriting

2006-10-22T20:46:00.000+08:00

7 KEY DIFFERENCES BETWEEN B-to-B AND CONSUMER MARKETING
By Bob Bly, AWAI Board Member
When asked if he could write an effective direct-mail package on a complex electronic control system, a well-known copywriter replied, "No problem. It doesn't matter what the product is. You're selling to people. And people are pretty much the same."
Wrong!
There are seven key factors that set business-to-Business (B-to-B) marketing apart from consumer marketing:

1. THE BUSINESS BUYER WANTS TO BUY.
Most consumer advertising offers products that people might enjoy but don't really need. If we subscribe to a magazine, we do so for pleasure - not because the information is essential to our day-to-day lives.
In B-to-B, the situation is different. Business buyers need to buy. All business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful.

2. THE BUSINESS BUYER IS SOPHISTICATED.
Your typical business reader is sophisticated and has a high interest in - and understanding of - your product.
The prospect usually knows more about the product than you do. It's folly to believe a few days spent reading about mainframe computers will educate you to the level of your prospect - a systems analyst with six years of experience.
The sophistication of the reader requires you to do a tremendous amount of research into the market, the product, and its use. The business audience does not respond well to slogans, hype, or oversimplification.

3. THE BUSINESS BUYER WILL READ LONG COPY.
The business buyer is an information-seeker, on the lookout for information and advice that will help him do his job better, increase profits, or advance his career.
"Our prospects are turned off by colorful, advertising-type sales brochures," says the marketing manager of a company selling complex software products. "They're hungry for information and respond better to letters and bulletins that explain, in fairly technical terms, what our product is and how it solves a particular problem."
Don't be afraid to write long copy. Prospects will read your message - if it's interesting, important, and relevant to their needs.
Don't hesitate to use informational pieces as response hooks for ads and mailers. The offer of a free booklet, report, or technical guide pulls well - despite the glut of reading matter clogging the prospect's in-basket.

4. BUYING IS A MULTI-STEP PROCESS IN B-to-B.
In consumer direct response, copywriters are geared toward producing the "package" - an elaborate mailing that does the bulk of the selling job.
But in B-to-B direct marketing, the concept of a package or control is non-existent. The purchase of most business products is a multi-step process. A VP of manufacturing doesn't order a $35,000 machine by mail. First, he requests a brochure. Then, a sales meeting. Then, a demonstration. Then, a 30-day trial. Then, a proposal or contract.
Thus, a single piece of copy does not win the contract. Rather, it takes a series of letters, brochures, presentations, ads, and mailers - combined with the efforts of salespeople - to turn a cold lead into a paying customer.

5. B-to-B HAS MULTIPLE BUYING INFLUENCES.
You don't usually consult with a team of experts when you want to buy a pair of shoes. In most consumer sales, individuals make the purchase decision. But a business purchase usually has many players involved.
For this reason, a business purchase is rarely an "impulse" buy. Many people influence the decision -- including the purchasing agent, company president, technical professionals, and end-users.
Each of these audiences has different concerns and criteria by which they judge your product. To be successful, your copy must address the needs of all parties involved with the decision.

6. BUSINESS PRODUCTS ARE MORE COMPLEX.
B-to-B copy cannot be superficial. Clarity is essential. You cannot sell by "fooling" the prospect or hiding the identity of your product. Half the battle is educating your prospect, quickly and simply, about what your product is, what it does, and why he should be interested in it.

7. THE BUSINESS BUYER BUYS FOR HIS COMPANY'S BENEFIT ... AND HIS OWN.
There are two parts to this principle. Let's take one at a time.
a. The Business Buyer Buys for His Company's Benefit.
The business buyer acquires products and services that benefit his company. The product or service should save the company time or money, make money, improve productivity, increase efficiency, or solve problems.
Let's say you sell a telecommunications network and your advantage over the competition is that your system reduces monthly operating expenses 50 percent. If a prospect spends $40,000 a month for your competitor's network, you can save his company $20,000 a month.
That's $240,000 a year ... or more than $1 million in a five-year period.
Yet, despite this tremendous benefit, prospects aren't buying. They seem interested, but few sales are closed.
Why? Because in addition to buying for his company's benefit, the prospect also buys for himself.
b. The Business Buyer Buys for His Own Benefit.
While the buyer is looking to do right by his company, he has an equal (if not greater) concern for his own well-being.
Although the idea of saving $240,000 a year with your telecommunications system is appealing, your prospect's thought process is as follows:
"Right now, I have an AT&T system. Your system sounds good, but I don't know your company. If I switch and something goes wrong, I'll be blamed ... maybe even fired. I'd rather see them spend an extra $240,000 a year than lose my $90,000-a-year job!"
This play-it-safe mentality is natural, and it affects buying decisions daily in corporations throughout the country. Data processing professionals are fond of saying, "Nobody ever got fired buying IBM." Buying IBM ensures the prospect that no one can criticize his decision, even if Brand X is the better choice from a business and technical perspective.
There are many reasons the business buyer is for himself first, but we don't have room to go into them here. However, understanding his motivations - and the differences between business-to-Business and consumer marketing - will make you a far more successful B-to-B copywriter.

Total annual revenue of business-to-business companies in the United States is more than $6.5 trillion. That means there are hundreds of thousands of companies that need marketing materials -- from Web sites, e-mails, and e-newsletters ... to sales letters, direct mail packages, postcards, and self-mailers ... to brochures, catalogs, videos, and PowerPoint presentations -- to sell their products and services to business buyers.

Checkilist for Copywriters

2006-09-02T07:04:00.000+08:00

Here a CHECKLIST for copywriters from Mike Enlow.
I dug it up for a recent client I'm training in copywriting.
I can help train you in copywriting too!

So people don't capture my e-mail electronically andI get swamped with spam, here is my e-mail in longhand.
bill underscore muar dash blog at yahoo dot com dot au

If you do copywriting for your own business or others,
a) Avoides these common mistakes
b) DO the positive things so makes yourwebsite sizzlingly juicy and succulent for your clients to relish and buy your full course meal!

Both of these lists (Mike Enlow's & David Garfinkel's which you'll get in a later post)
complement a report I wrote called
"7 Deadly Mistakes of Advertising & How To Avoid Them"

----- Original Message -----
From: "Mike Enlow's Masters of Marketing" http://www.enlow.com
To: "Bill"
Sent: Monday, June 17, 2002 11:17 PM
Subject: 10 Greatest Marketing Mistakes -Are You Making Any Of These?

In This Issue, Discover:
* The 10 Greatest Marketing Mistakes Almost Every Business Makes & How to Avoid Them...

Hi Bill;

Mike Enlow again, with an important checklist you need to go over, at your earliest convenience. If you're making any of these mistakes (and you may be!), it is probably costing you many thousands of dollars in increased expense and lost income. Let's proceed!

- Mike Enlow ** Turbo-Charging Your Business **

I am constantly hearing this same dilemma repeated over and over again: "What can I do to sell more of my products/services?" Look around, you'll immediately see what you shouldn't do. Look at the very next ad you see. If you're like me, what you'll see are business communications that are self-centered, braggart, loaded with unnecessary information, and just plain ineffective marketing tools. In essence, a waste of the marketer's time, the company's money and a failure to gain the prospect's interest. Unfortunately, the vast majority of ads never accomplish their main objective: to sell the product! Just because an ad costs a lot of money doesn't mean it is any more effective than one that costs thousands less. The following 10 items are the most costly mistakes you can make as a business owner or marketing manager. So let's get serious and help you to avoid these all-too-common mistakes before they cost you your job or your business!

1) Center Your Focus On Your Prospects, NOT On Your Company.
It is all too easy to focus all your advertising on you and not on your prospects. We all do it, just look at any ad and ask yourself what the ad is really saying. Is it talking about the prospect or about the company? You must focus ALL your marketing communications on the prospect, period. To overcome this common belief is the single most important step to selling more of your products or services. Remember the prospect is interested in one thing and one thing only: what's in it for them. Forget about how great your company is, save that for later, always begin with your focus on the prospect and their concerns.

2) Know Everything About Your Prospect And Their Problems
The more you know about your prospect, the easier it will be to convince them that they need what your product or service. Every qualified prospect has a problem that your product can easily solve to ultimately make their life easier in some way. Your job is to uncover this problem, or set of problems, and show your prospect, using fact based on benefit that they must buy what you are selling in order to immediately solve their problem and lead a more productive life. To see what I mean, simply ask yourself why someone should buy what you are selling. Use your answers in your marketing communications. It's that simple, yet how often is it just not done? Remember this fact, people buy because they have a problem, rarely do they buy just for the sake of buying or because you've been in business over twenty years. Think about your own personal reasons for buying virtually anything, you'll see what I mean.

3) Know What Specific Benefits Your Product/Service Provides.
Study the true benefits of owning your product or using your service. A true "benefit" differs greatly from a "feature". Features are about the product: Benefits are about the prospect. You will sell far more of your products or services if you focus on what is important to the prospect, not to you. The prospect is only interested in the benefits he/she will receive by owning your product. In other words, the prospect is interested in your product because of the problem it solves and nothing else. Your prospect has little interest in what features your product/service offers because they will never take the time to uncover the hidden benefit (s) behind each of the features of your product or service. Look at it this way, how does the fact that your company has existed for twenty-five years help me paint my living room? Tell me that I will save time and effort by using a new type of roller that your company sells and I, as your prospect, will be interested in what you are selling. Include a special offer if I buy the new roller today, and you've made a sale! (more about special offers later)

4) Qualify Your Prospects BEFORE You Spend ANY Money Marketing Your Products To Them
It astounds me to no end to see how many times I get expensive promotional mailings sent to me without EVER having first been qualified as being;
A) interested in the product,
B) able to afford the product or
C) having ANY need, currently or in the future, for the product! I know that I will never buy anything from that company, no matter how glitzy a promotion they present me with, so why don't they know that? Simple, they never took the time to qualify me as a potential prospect. There are many ways to qualify a prospect, the most simple methods being things such as having the prospect return a business reply mail card from a card-deck, calling an "800" number to request your information or catalog, or by buying a related product from either yourself or a similar business. If you don't take these simple steps to qualify your prospects, your marketing efforts are being wasted on people who will NEVER buy what you are selling for any number of reasons. Smart marketing starts with qualifying leads.

5) Never Focus Your Marketing Communications At The Entire World: Focus On A Specific Prospect Or Group And Speak To Them Directly.
All too often, marketing communications try to satisfy all the people all the time and as a result end up alienating most prospects most of the time. Face it, you will never be all things to all people all the time so focus on a specific prospect, be able to describe them in a specific situation where your product could directly make their life easier. Ask yourself what are the problems(s) that your prospect is trying to solve and why is it important that he/she solve them with your product. You will sell more of your products/services to a smaller, more focused, number of prospects and save money in the process by cutting your cost-per- sale dramatically. Stop wasting your precious marketing dollars talking to the world! Focus, focus, focus!

6) State The Specific Problem A Prospect Has And What That Problem Is Costing Him/Her Every Minute It Is Left Unsolved.
Selling on fear is a powerful, yet widely misunderstood, marketing tool that is the most effective and most important element to any marketing communication you will ever write. In order to get your prospect to take notice of what you are selling, you have to blatantly tell them what it is costing them for ignoring your message. This can be done as a headline, followed by a subheadline explaining the solution: in other words your product or service. (Remember explain the main BENEFIT of your product as the SOLUTION to the problem you have just stated). For example: Stop Wasting Your Valuable Time And Money Waiting For blah blah blah....

7) Use The First Line Of Your Document To Attract Attention.
All too often we get caught up in a very common marketing trap. Look at your marketing materials, what is the first thing you see? Is it your fancy company logo, your address, something about how good you think you are? Chances are that is exactly what you will see. The problem is that the prospect doesn't care about how your logo looks, or how good a company you think you are, all they care about is what's in it for them. Begin any marketing piece with a strong statement that will capture the attention of your audience immediately. The first thing your prospect must see in order to gain their attention is a statement of the problem they have followed by the solution you have, backed up by the cost of not solving the problem immediately. Once you have the attention of your prospect, then you can take the time to explain your product in greater detail. Gain attention first, spell out details later.

8) Motivate Your Prospect to act immediately: While You Have Their Attention!
Now that you have created a need for what you are selling, you have to motivate your prospect to take immediate action, while they are still excited about your product. Wait to long and you know what will happen: the average consumer will soon forget all about what you can do for do for them and quickly move on to the next exciting offer. Convincing a prospect that you have a great solution to a problem they have is only the first step to making the sale. It will do you no good to have the prospect ready to act and not have a reason for them to act immediately. This is accomplished by using expiration dates, special "limited time" offers, two for one sales, cash discounts, etc... You have to tell your prospect that you have a solution and if they order today, you will add some FREE bonus, grant a discount of XX%, double the order at no charge, pay for shipping, etc... It is of no value to you to get your prospects motivated to buy and not give them ANY compelling reason to act TODAY!!!

9) Use Testimonials In ALL Your Marketing Communications
To a prospect who is receiving your marketing materials for the first time, your company has little or no credibility, you are virtually unknown to the prospect. Getting around this hurdle and convincing your prospect that others with similar problems HAVE truly benefited in a positive way from your product is the fastest and most effective way of gaining your prospect's confidence. Every time you get ANY positive feedback from a prospect, ask them if you can quote them, even if it is just on the telephone. Keep a file of these quotes and have it handy the next time you sit down to create a new marketing piece. Failure to use testimonials will result in undue difficulty in gaining a new prospect's confidence and will directly impede your sales. The rule of thumb is two testimonials per page, although more might be acceptable, but never less than two per page.

10) Offer A Strong Risk Reversal or Guarantee Of Satisfaction
The common belief that offering a guarantee will simply entice more returns is false; by offering a guarantee of satisfaction you will invariably sell more of your products or services without necessarily increasing your net percentage of returns. Your prospects will be converted into customers more easily and will be less likely to return your products because your guarantee implies faith in the product or service by your company. This may be the final step in getting many stubborn prospects to commit to purchasing your product. Remember that a return rate that remains below 10% is considered acceptable and should not be of any concern to you. Simplifying The Purchasing Process As A Final Step All too often ordering a product is difficult, if not at all worth the effort. All the marketing in the world is useless if purchasing your product is not made easy. If you are selling through the mail, include an order coupon that is large enough to fill out without having to crunch too much information into too small an area. Provide an "800" number with responsive people to answer questions and take orders. Provide a "postage- paid" return envelope so that orders can be returned the same day. These simple courtesies go a very long way into closing the sale while the prospect is thinking about it. We are a people accustomed to immediate gratification and it is not only necessary, but it is expected. Conclusion As you can see, marketing is a multi-faceted process that requires a great amount of preparation and is often over- looked as being anything more than a nuisance to the person responsible for creating the marketing communications. I can promise you this: if you follow the 10 guidelines I've just presented to you, you will immediately increase your response rates and ultimately your sales. How high a response rate depends on how well you've applied the concepts to your marketing. I have personally achieved response rates as high as 52%, a figure unheard of in today's marketplace.

For help/coaching with copywriting, e-mail me:
So people don't capture my e-mail electronically andI get swamped with spam, here is my
e-mail in longhand.
bill underscore muar dash blog at yahoo dot com dot au

Welcome to my Blog

2006-08-05T17:56:00.000+08:00

Hello,
Bill Oliver here - an Australian in Malaysia.
I'm pretty ordinary really, but one thing I know is that
YOU GET INCREDIBLE RESULTS WITH
THE SALES WRITING I DO FOR YOU.
Of 12 campaigns, 11 have been profitable.
The one that was not was a small test.
This shows the importance of esting.
This is about 50% better than copywriting gurus
and about 1600% better than most ad. agencies!

I am so confident of my copywriting that I even give you
a MONEY BACK GUARANTEE with your copywriting.
That is absolutely unheard of in the advertising industry.
You ask ANY advertising agency if they guarantee results!